Gartner Research

Tech CEO Insight: How Middle-Aged ERP Vendors Can Live Happily Ever After With Their Customers

Published: 24 January 2020

ID: G00465757

Analyst(s): Chris Pang , Mike Guay , Paul Saunders


Mad, bad and dangerous is a perception problem many middle-aged ERP software vendors face. To avoid losing customers, tech CEOs of such providers must help customers achieve business value and improve customer relationships.

Table Of Contents


  • Determine If You’re Likely to Be a Long-Term Partner or You’re at Risk of Replacement
  • Emphasize What ERP Should Be, Not What It Used to Be — Leave the Baggage of Legacy ERP Behind
  • Align Product Strategy to Fourth-Era ERP Principles

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