Gartner Research

Winning in the Turns: Use Product Management for Early Detection of Uncertain Times

Published: 27 January 2020

ID: G00464056

Analyst(s): Ron Burns , Clifton Gilley


Product managers are uniquely qualified and often positioned to inform executives of future business environment disruptions. Data captured from customer and market research during various product life cycle stages often contains key signals of a turn and solutions for winning in that turn.

Table Of Contents
  • Key Challenges



  • Escalate VoC and Market Research Data
  • Identify Disruptions That Affect Broader Corporate Strategy
  • Use Product Strategy to Document and Respond to Potential Turns

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