Gartner Research

How to Derive Value From APIs Using API Marketplaces

Published: 28 January 2020

ID: G00465605

Analyst(s): Aashish Gupta , Paolo Malinverno , Mark O'Neill , John Santoro , Akash Jain


API marketplaces can bring APIs to market within an ecosystem but are less understood since they are still emerging and mostly unproven. To increase API usage, application leaders must align their API marketplaces with their ecosystem strategy to use them effectively.

Table Of Contents
  • Key Challenges



  • Deploy an Internal API Marketplace for Promoting APIs Within Your Organization
  • Leverage Public API Marketplaces for Promoting APIs to External Consumers but Manage Expectations
  • Align the API Marketplace Type With Your Ecosystem Strategy
  • Choosing a Public API Marketplace Type Based on Your Ecosystem Goals

Case Study

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