Gartner Information Technology Research

Look Before You Leap When Creating Partner Ecosystems

Published: 28 January 2020

ID: G00465074

Analyst(s): John Santoro , Paolo Malinverno , Mark O'Neill


Implementing a partner ecosystem without well-defined governance and measurable business objectives can result in unmet expectations. Product managers must understand the business steps necessary to make the ecosystem successful before they create one.

Table Of Contents
  • Key Challenges



  • Validate the Ecosystem Business Model
  • Cost-Justify the Ecosystem
  • Promote the Ecosystem’s Value
  • Have the Courage to Not Create an Ecosystem

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