Gartner Research

General Manager Insight: Influence Board-Level Strategic Decisions Affecting Your Product Portfolio

Published: 28 January 2020

ID: G00464113

Analyst(s): Max Azaham , Hai Swinehart , David Adams


Technology general managers possess expertise and market insights that boards of directors need when making strategic decisions. When interacting with board members, GMs must influence board-level strategic decisions by leveraging their unique insights into customers, markets and competitors.

Table Of Contents


  • Introduction
  • Know Your Board Members
  • Understand the Board Agenda and Your Role
  • Develop a Board-Relevant Presentation
  • Prepare Your Recommendations for the Board
  • Socialize Key Messages and Recommendations
  • Communicate Effectively During Board Meetings
  • Collect Meaningful Feedback

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