Gartner Research

How Tech CEOs Can Maximize Customer Advisory Boards for Future Product Strategy

Published: 28 January 2020

ID: G00465018

Analyst(s): Ron Burns, Patrick Stakenas

Summary

The customer advisory board is a critical customer voice informing many strategic initiatives, such as entry into new markets and adoption of emerging technologies. Tech CEOs must engage their CABs to validate trends that can impact product strategy.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Step 1: Source Topics for Futures Roundtables From CAB Feedback and External Sources
  • Step 2: Select Trends and Customer Co-Leads
  • Step 3: Plan the Roundtable

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.