Gartner Research

How Tech CEOs Can Maximize Customer Advisory Boards for Future Product Strategy

Published: 28 January 2020

ID: G00465018

Analyst(s): Ron Burns , Patrick Stakenas


The customer advisory board is a critical customer voice informing many strategic initiatives, such as entry into new markets and adoption of emerging technologies. Tech CEOs must engage their CABs to validate trends that can impact product strategy.

Table Of Contents
  • Key Challenges



  • Step 1: Source Topics for Futures Roundtables From CAB Feedback and External Sources
  • Step 2: Select Trends and Customer Co-Leads
  • Step 3: Plan the Roundtable

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