Gartner Research

Survey Analysis: Marketing Teams Report Advancements in Customer Profile Management

Published: 30 January 2020

ID: G00713608

Analyst(s): Benjamin Bloom , Lizzy Foo Kune

Summary

Marketing teams rely on customer data as an essential ingredient in both customer analytics and operational execution. To successfully manage customer profiles, marketing technology leaders should embrace data transparency, invest in talent and collaborate with counterparts in IT.

Table Of Contents

Overview

Strategic Planning Assumption(s)

Survey Objective

Data Insights

Methodology

Gartner Recommended Reading

Notes

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