Gartner Research

Critical Steps for Tech CEOs: Product Launch

Published: 30 January 2020

ID: G00378679

Analyst(s): Adrian Lee , Matthew Flatley


Product launches represent a significant financial and resource investment for any organization. Tech CEOs must develop and refine their product launches to flawlessly scope and create launch plans, align sales and operations resources, and evaluate success after launches for revenue acceleration.

Table Of Contents



  • Empower a Launch Lead and Team
  • Sign Off on Scope of Launch
    • Gate 1 — Scope the Launch Complete
  • Invest in Launch Plan
    • Gate 2 — Launch Plan Complete
  • Ratify and Enable Sales and Operational Readiness
    • Gate 3 — Launch Ready
  • Onboard Lessons From Postlaunch Evaluation

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