Published: 30 January 2020
Summary
Retaining customers is a key priority for many technology and service providers with subscription-based products. To support this goal, product marketers should embrace a customer success mindset and drive marketing impact with programs to help customers achieve value and grow into advocates.
Included in Full Research
- Define Goals and Prioritize Programs for Existing Customers
- Embrace a Customer Success Mindset With Your Content
- Sample Webinar for Getting Started
- Sample User Group Meeting
- Sample Online Community
- Partner With Customer Success Teams to Reinforce Total Value
- Summary