Gartner Research

Improve Customer Retention by Embracing Product Adoption Strategies

Published: 30 January 2020

ID: G00466250

Analyst(s): Ray Pun

Summary

Retaining customers is a key priority for many technology and service providers with subscription-based products. To support this goal, product marketers should embrace a customer success mindset and drive marketing impact with programs to help customers achieve value and grow into advocates.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Define Goals and Prioritize Programs for Existing Customers
  • Embrace a Customer Success Mindset With Your Content
    • Sample Webinar for Getting Started
    • Sample User Group Meeting
    • Sample Online Community
  • Partner With Customer Success Teams to Reinforce Total Value
  • Summary

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