Gartner Information Technology Research

Life Science CIOs Must Accelerate Deployment of Physician Experience Solutions to Brand Growth

Published: 31 January 2020

ID: G00433911

Analyst(s): Animesh Gandhi


The life science industry is transforming from a brand-centric to a customer-centric orientation. While technology can enable LS CIOs to drive engagement deeper and more effectively, it also presents new challenges to deliver the competitive advantage and agility demanded by their marketing peers.

Table Of Contents


  • Improving Your Customer Experience Drives High-Value Customer Relationships
  • Build Solutions to Capture Behavioral and Demographic Customer Metrics
  • Deploy Analytics Solutions to Develop Effective Physician Personas
  • Deliver Solutions to Manage and Optimize the Physician Journey
  • Use Technology to Deliver Superior Customer Experience

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