Gartner Research

Critical Capabilities for Digital Experience Platforms

Published: 03 February 2020

ID: G00386709

Analyst(s): Irina Guseva , Gene Phifer , Mike Lowndes


Organizations use a DXP to compose, manage, deliver, contextualize and optimize digital experiences across multiple channels in B2C, B2B and B2E use cases. This research will help application leaders in charge of digital and customer experiences to find the most suitable vendor for their needs.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Acquia
    • Adobe
    • Bloomreach
    • CoreMedia
    • Crownpeak
    • Episerver
    • Kentico Software
    • Liferay
    • OpenText
    • Oracle
    • Salesforce
    • SAP
    • Sitecore
    • Squiz
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Personalization & Context Awareness
    • Analytics & Optimization
    • Presentation & Orchestration
    • Content Management
    • Extensibility & Integration
    • Architecture & Platform Design
    • Customer Data Management
    • Customer Journey Mapping
    • Account Services
    • Multiexperience Support
    • Cloud
    • Applied Artificial Intelligence
    • Security & Access Control
    • Collaboration & Knowledge Sharing
    • Navigation, Search & Insight
  • Use Cases
    • B2C Experience
    • B2B Experience
    • B2E Experience
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Critical Capabilities Rating

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