Gartner Research

Grow RPA Software Revenue by Building Great Messaging

Published: 03 February 2020

ID: G00465927

Analyst(s): Cathy Tornbohm , Fabrizio Biscotti , Arthur Villa


Major new players entering the market necessitate product marketers to emphasize the business benefits of robotic process automation initiatives. This document presents three key RPA messaging essentials, including a focus on hyperautomation.

Table Of Contents


  • Key Insight


  • Forecast Assumption
  • What You Need to Do
    • Value Message No. 1: Pitch Credible and Compelling ROI to CFOs and COOs
    • Value Message No. 2: Align Messaging and Go-to-Market Strategy to Focus on Specific Market Subsegments
    • Value Message No. 3: Promote Hyperautomation by Supporting Successful RPA Deployments by Drawing on the RPA Ecosystem of Machine Learning and AI Offerings
  • What You Need to Know

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