Gartner Research

Grow RPA Software Revenue by Building Great Messaging

Published: 03 February 2020

ID: G00465927

Analyst(s): Cathy Tornbohm , Fabrizio Biscotti , Arthur Villa

Summary

Major new players entering the market necessitate product marketers to emphasize the business benefits of robotic process automation initiatives. This document presents three key RPA messaging essentials, including a focus on hyperautomation.

Table Of Contents

Analysis

  • Key Insight

Implications

  • Forecast Assumption
  • What You Need to Do
    • Value Message No. 1: Pitch Credible and Compelling ROI to CFOs and COOs
    • Value Message No. 2: Align Messaging and Go-to-Market Strategy to Focus on Specific Market Subsegments
    • Value Message No. 3: Promote Hyperautomation by Supporting Successful RPA Deployments by Drawing on the RPA Ecosystem of Machine Learning and AI Offerings
  • What You Need to Know

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