Gartner Research

10 Steps for Improved Differentiation

Published: 03 February 2020

ID: G00464070

Analyst(s): Mark Stanyer , Michael Maziarka


Technology buyers continue to think that technology providers are not effective at communicating their differentiation. This research explores 10 steps that technology and service providers can take to uncover and better communicate competitive differentiation.

Table Of Contents


  • The Sad State of Differentiation
  • Differentiation Challenges
  • Finding and Communicating Differentiation
  • Conclusion

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