Gartner Information Technology Research

Cellular Data Trading: Why the Automotive Industry Could Be an Early Adopter

Published: 03 February 2020

ID: G00464227

Analyst(s): Jonathan Davenport


The scale and growth of connected and autonomous vehicle deployment is leading to a rapidly rising cellular data bill for automakers. A cellular data trading platform has the potential to optimize automaker costs while driving increased market share and new revenue for product managers.

Table Of Contents


  • Introduction
  • Cellular Connectivity Data as a Traded Commodity: Lessons From the Energy Industry
  • Early Proof Points for Cellular Connectivity Data Trading: Smartphone Contracts
  • Connected Vehicle Adoption and Cellular Connectivity Data Consumption Challenges
  • Proposed Solution: Cellular Connectivity Data Trading for the Automotive Industry
  • Conclusion

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