Gartner Research

Use 4 Methods to Measure Marketing’s Impact

Published: 04 February 2020

ID: G00713784

Analyst(s): Joseph Enever


Marketing leaders responsible for measuring the impact of marketing face a challenging landscape of approaches from which to derive the insights to drive decisions. Take an integrated approach to marketing measurement methods for maximum insight.

Table Of Contents




Gartner Recommended Reading

Note 1: Incremental Impact or “Incrementality”

Note 2: Matched Test-and-Control Group

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