Gartner Research

Product Managers Must Reduce Bias in Biometrics

Published: 04 February 2020

ID: G00450333

Analyst(s): Barika Pace , Milly Xiang , Jonathan Davenport


Bias in biometric technologies is unavoidable and can discriminate against certain demographic groups. Product managers looking to leverage biometric technologies must take the three steps outlined in this research to reduce bias.

Table Of Contents
  • Key Challenges



  • Evaluate the Best Biometric Methods in Combination With Your Potential Users by Leveraging User Demographic Personas
  • Reduce Biometric Bias as Part of Ongoing Continuous Improvement
    • Step 1: Track Metrics, and Identify Red Flags
    • Step 2: Translate Red Flags Into Product Opportunities
    • Step 3: Close the Communication Loop

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