Gartner Research

Build Product Management Business Cases to Provide Value Beyond Simply Securing Investment

Published: 04 February 2020

ID: G00465829

Analyst(s): Chris Meering , Clifton Gilley


When business cases are used simply as a tool to secure investment and establish revenue expectations, organizations fail to exploit their full value. Product managers should review the business case process and optimize the content to maximize its usability across the product life cycle.

Table Of Contents
  • Key Challenges



  • Construct a Business Case Template That Focuses on Business Outcomes and Prioritization
  • Utilize the Business Case as a Resource to Be Used Throughout the Product Life Cycle

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.