Gartner Research

Build Product Management Business Cases to Provide Value Beyond Simply Securing Investment

Published: 04 February 2020

ID: G00465829

Analyst(s): Chris Meering , Clifton Gilley

Summary

When business cases are used simply as a tool to secure investment and establish revenue expectations, organizations fail to exploit their full value. Product managers should review the business case process and optimize the content to maximize its usability across the product life cycle.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Construct a Business Case Template That Focuses on Business Outcomes and Prioritization
  • Utilize the Business Case as a Resource to Be Used Throughout the Product Life Cycle

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