Gartner Research

3 Ways to Gain Support for Your Security Awareness Program

Published: 05 February 2020

ID: G00465821

Analyst(s): Richard Addiscott , Brian Reed


Securing investment from executives for a security awareness program depends on persuasive justification and high-order negotiation skills. Security and risk management leaders must be able to sell the business value of embedding risk-aware behaviors to secure executive support for the program.

Table Of Contents
  • Key Challenges



  • Make Clear Connections Between Security Requirements and Business Objectives When Advocating for Security Awareness Programs
  • Provide Specific Examples of How Security Awareness Will Lead to Better Business Outcomes
  • Utilize Measurable Data to Present Security as Management of Risks, Rather Than as a Confrontation of Threats

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