Gartner Information Technology Research

Toolkit: CSP B2B Customer Journey and Process Map Development

Published: 05 February 2020

ID: G00463704

Analyst(s): Amresh Nandan

Summary

Defining an effective customer journey and automated processes is critical for a compelling set of products for the growth market segment of enterprises and SMBs. This Toolkit provides a baseline for CSP B2B product managers to use while planning or enhancing their digital products for B2B segments.

Table Of Contents

When to Use

Downloadable Attachments

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.