Gartner Research

Gartner’s Guide to Navigating Privacy Challenges

Published: 07 February 2020

ID: G00718492

Analyst(s): Andrew Marder

Summary

Privacy is taking on an increasing role in consumers’ decisions, driving how they choose brands and the nature of those engagements. Marketing leaders need to understand the consumer attitudes driving change and the tools businesses can use to connect with their audiences.

Table Of Contents

Analysis

Research Highlights

Gartner Recommended Reading

Notes

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.