Gartner Research

Improve Segmentation, Targeting and Demand Generation Efforts With Target Audience Data Profiles

Published: 07 February 2020

ID: G00464992

Analyst(s): Suzanne White


Organizations can improve segmentation, targeting and demand generation by combining the efforts of target market segmentation, ideal customer profiles, buyer personas and data stewardship. Product marketers must leverage discrete target audiences to effectively drive demand generation.

Table Of Contents
  • Key Challenges



  • Applying Target Audience Data Profiling Improves Relevancy of Buyer Interactions
    • Segments, Customer Profiles and Buyer Personas Work Together
  • Identifying and Filling Gaps in Profile Data Improves Segmentation Effectiveness
    • Progressive Data Profiling With Web Forms
    • Sales Intelligence
    • Engagement and Intent Data Vendors
  • Standardizing Data With Taxonomies and Data Stewardship Improves Accessibility and Use
  • Data Profiling Increases the Relevancy of Demand Generation Efforts
  • Summary

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.