Gartner Research

Improve Segmentation, Targeting and Demand Generation Efforts With Target Audience Data Profiles

Published: 07 February 2020

ID: G00464992

Analyst(s): Suzanne White

Summary

Organizations can improve segmentation, targeting and demand generation by combining the efforts of target market segmentation, ideal customer profiles, buyer personas and data stewardship. Product marketers must leverage discrete target audiences to effectively drive demand generation.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Applying Target Audience Data Profiling Improves Relevancy of Buyer Interactions
    • Segments, Customer Profiles and Buyer Personas Work Together
  • Identifying and Filling Gaps in Profile Data Improves Segmentation Effectiveness
    • Progressive Data Profiling With Web Forms
    • Sales Intelligence
    • Engagement and Intent Data Vendors
  • Standardizing Data With Taxonomies and Data Stewardship Improves Accessibility and Use
  • Data Profiling Increases the Relevancy of Demand Generation Efforts
  • Summary

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