Gartner Research

How Beauty Brands Navigate Promotions, Capture Data and Build Trust on Their Websites

Published: 10 February 2020

ID: G00719534

Analyst(s): Digital Performance Benchmarks Team

Summary

Within the beauty category, major retailers like Amazon have increasingly consolidated their share of online beauty sales. Marketing leaders can learn from beauty brands evaluating where their websites fit into the consumer journey.

Table Of Contents

Introduction

Key Recommendations

Analysis

Other Reports in this Series

Gartner Recommended Reading

Methodology

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