Gartner Research

Optimizing the Path to Purchase in the Luxury Hotels Industry

Published: 10 February 2020

ID: G00714909

Analyst(s): Digital Performance Benchmarks Team

Summary

Luxury hotel brands must adapt to consumers’ growing expectations for itinerary-building content on both desktop and mobile devices. Marketers should use mobile apps not only for loyalty perks, but to promote booking experiences, just as they would on brand websites.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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