Gartner Research

Survey Analysis: CMOs Forge New Relationships With Agencies

Published: 10 February 2020

ID: G00714562

Analyst(s): Anna Maria Virzi , Laurel Erickson

Summary

CMOs spend, on average, 22% of the marketing budget on agencies and consultancies. This report compares how marketing leaders, based on their organization’s maturity, work with agencies. It also highlights how spending on in-house labor versus external resources is not an either-or proposition.

Table Of Contents

Overview

Survey Objective

Data Insights

Methodology

Definitions

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