Gartner Research

Optimize Your Segmentation Strategies With Target Audience Data Profiles

Published: 10 February 2020

ID: G00464993

Analyst(s): Suzanne White

Summary

Technology and service providers can improve target audience profiles by combining the efforts of target market segmentation, ideal customer profiles, buyer personas and data stewardship. Applying discrete target audiences will increase the effectiveness of demand generation efforts.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Align Target Audience Data With Relevant Messaging for Effective Demand Generation
    • Segments, Customer Profiles and Buyer Personas Work Together
  • Improve Segmentation Effectiveness by Sourcing Additional Profile Data
    • Optimizing Data Capture Through Web Forms
    • Sales Intelligence
    • Engagement and Intent Data Vendors
  • Use Taxonomies and Apply Data Stewardship in Building Target Segment Data Profiles
  • Increase the Relevancy of Demand Generation Efforts Through Data Profiling
  • Summary

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