Published: 10 February 2020
Failing to balance the three key factors that influence price can inhibit revenue growth, exacerbate profitability issues or miss competitive opportunities. Product managers need to establish pricing levels from a triangulation of product costs, competitor prices and customer business value.
Included in Full Research
- Improve Pricing Substantiation With a Triangulation of Cost, Competition and Value
- Determine Pricing Levels Using Three Ranges