The critical role of product owner has been largely defined by its relationships to engineering and confined to tactical execution. Product managers must work to expand this role and pull it back into the product management team or risk missed value due to lack of market and customer knowledge.
- Demonstrate the Risks of Product Owners Focused Solely on Tactical Execution
- Shift Product Owners Into Reporting Through the Product Team
- Bring Product Owners as Close to the Customer and Market as Possible
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