Gartner Research

How to Build ‘Sticky’ Relationships With Small Business Customers

Published: 13 February 2020

ID: G00705374

Analyst(s): Marketing Research Team

Summary

Small business owners are becoming less brand-loyal as they have more access to information and competitive options. Marketing leaders responsible for the small business market segment can use these findings to advance their approach to retention marketing.

Table Of Contents

Overview

Conclusion

Recommendations

About This Research

Recommended by the Authors

Presentation Deck

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