Gartner Research

Align Marketing and Sales to Fuel More Effective Demand Generation

Published: 14 February 2020

ID: G00714978

Analyst(s): Noah Elkin

Summary

Successful B2B demand generation programs rely on close alignment between marketing and sales. Fostering alignment maximizes the ability of marketing leaders in B2B organizations to engage high-value prospects and customers. Use Gartner’s A-C-E model to keep marketing and sales working in sync.

Table Of Contents

Overview

Introduction

Analysis

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