Gartner Research

Market Insight: Focus on CEO to Increase Healthcare Technology Product Opportunities

Published: 14 February 2020

ID: G00464620

Analyst(s): Anurag Gupta

Summary

Demand for healthcare technology solutions to enable business transformation is growing, yet sales are not keeping pace. Product marketers can use this research to open their selling opportunities beyond the traditional IT roles by selling business outcomes to CEOs.

Table Of Contents

Analysis

Background and Context

The Impact

Conclusion

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