Gartner Research

A CIO’s Guide to Better Storytelling and Presentations

Published: 17 February 2020

ID: G00375225

Analyst(s): Ed Gabrys


To succeed, CIOs must persuasively describe confusing, complex and politically charged concepts and approaches to audiences that are limited in attention and patience. This research presents a practical approach to storytelling and presenting to help CIOs become more persuasive communicators.

Table Of Contents
  • Key Challenges



  • Prepare for Interaction, Rather Than a Lecture
    • Don’t Waste Their Time
    • Master the Pause
    • Create a Conversation With Questions
    • Give Them Things to Do
    • Close Strong
  • Improve Presentation Quality by Speaking Up and Acting Out
    • Keep Your Eyes and Ears Open
    • Harmonize Your Story and Your Physical Actions
    • Ensure That What You Say Is What They Hear
    • Increase Influence by Improving Body Language
  • Invest in Understanding Your Audience, Not in Slides
    • Aim for Insights, Not Facts
    • Rethink Your Use of Slides
    • Use Slides to Complement, Not Compete
    • Props, Video and Audio Are Visuals Too
  • Practice With Purpose to Become a “Natural”
    • Practice
    • Manage Your Fear and Prepare for Failure

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.