Gartner Research

A CIO’s Guide to Better Storytelling and Presentations

Published: 17 February 2020

ID: G00375225

Analyst(s): Ed Gabrys

Summary

To succeed, CIOs must persuasively describe confusing, complex and politically charged concepts and approaches to audiences that are limited in attention and patience. This research presents a practical approach to storytelling and presenting to help CIOs become more persuasive communicators.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Prepare for Interaction, Rather Than a Lecture
    • Don’t Waste Their Time
    • Master the Pause
    • Create a Conversation With Questions
    • Give Them Things to Do
    • Close Strong
  • Improve Presentation Quality by Speaking Up and Acting Out
    • Keep Your Eyes and Ears Open
    • Harmonize Your Story and Your Physical Actions
    • Ensure That What You Say Is What They Hear
    • Increase Influence by Improving Body Language
  • Invest in Understanding Your Audience, Not in Slides
    • Aim for Insights, Not Facts
    • Rethink Your Use of Slides
    • Use Slides to Complement, Not Compete
    • Props, Video and Audio Are Visuals Too
  • Practice With Purpose to Become a “Natural”
    • Practice
    • Manage Your Fear and Prepare for Failure

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