Gartner Information Technology Research

Assessing Tableau for Self-Service Business Intelligence

Published: 17 February 2020

ID: G00406877

Analyst(s): Daren Brabham


Tableau is a popular A&BI tool in widespread use, but organizations wrestle with how best to deploy it for self-service. This research provides data and analytics technical professionals focused on BI with an assessment of enterprise-scale implementation of Tableau for self-service analytics.

Table Of Contents


  • Tableau Products
    • Salesforce and Tableau
  • Tableau in Your Data and Analytics Ecosystem
    • Architecture
    • Implementation
    • Use Cases
  • Organizing Tableau Server
    • Proper Report Certification and Promotion
    • Managing Report Sprawl
  • Data Preparation in Tableau
  • Filling Other Product Gaps in Tableau
  • Strengths
  • Weaknesses


  • Use Tableau’s Allure to Get Newcomers Excited About Self-Service BI
  • Strive for Governed Data Discovery in a Federated Architecture With Tableau
  • Plan Your Data Preparation Workflow Carefully
  • Devote Considerable Attention to Planning and Governing Tableau Server

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.