Published: 17 February 2020
ID: G00714908
Analyst(s): Digital Performance Benchmarks Team
OTC brands are pressured to further optimize and create unique branded properties that provide additional value for discerning consumers. Leading OTC brands ensure that site contents boost brand visibilities and that guided selling tools effectively drive prospective customers to purchase points.
Introduction
Key Recommendations
Analysis
Gartner Recommended Reading
Methodology
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