Gartner Information Technology Research

4 Foundational Best Practices for Success in Life Science Omnichannel Marketing

Published: 19 February 2020

ID: G00466343

Analyst(s): Animesh Gandhi


Successful omnichannel marketing requires CIOs to improve IT architecture, customer orientation, content management and analytic capabilities. Life science CIOs should use this research to compare their efforts against industry best practices and close any gaps.

Table Of Contents
  • Key Challenges



  • Start With Business Outcomes, and Work Backward
  • Use Master Data Management to Build a Customer 360-Degree View of Physicians’ Needs and Preferences
  • Establish an Analytics Platform to Deepen Insights
  • Deploy Digital Asset Management and Distribution Capabilities to Increase Agility

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