Gartner Research

Enabling Competitive Differentiation for Buyers Provides a Path to Enter New Vertical Markets

Published: 19 February 2020

ID: G00466203

Analyst(s): Hank Barnes , Derry Finkeldey , Molly Beams


Line-of-business buyers looking for solutions to improve their own competitive differentiation present an opportunity for tech providers looking to enter new vertical markets. This research guides product marketers on how to plan their marketing efforts to capture this opportunity.

Table Of Contents

Key Insight

  • Implications

What You Need to Do

  • Start With a Self-Assessment
  • Focus Your Targeting Approach Based on the Assessment
    • For Offerings That Enable Differentiation
    • For Offerings That Offer Incremental Improvement

What You Need to Know

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