Published: 19 February 2020
ID: G00466203
Analyst(s): Hank Barnes, Derry Finkeldey, Molly Beams
Line-of-business buyers looking for solutions to improve their own competitive differentiation present an opportunity for tech providers looking to enter new vertical markets. This research guides product marketers on how to plan their marketing efforts to capture this opportunity.
Key Insight
What You Need to Do
What You Need to Know
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