Gartner Research

How Beauty Brands Should Think About Holiday Sales on Retail Partners

Published: 20 February 2020

ID: G00714914

Analyst(s): Digital Performance Benchmarks Team

Summary

With the holiday season starting increasingly earlier than Black Friday in the United States, France and the United Kingdom, and online retailers continuing to dominate holiday sales, beauty brands must carefully consider how to best support their products on their retailer partners.

Table Of Contents

Introduction

Key Recommendations

Analysis

Other Reports in this Series

Gartner Recommended Reading

Methodology

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