Gartner Research

Storytelling for Enterprise Architecture: How to Persuade Leaders of EA’s Value in Decision Making

Published: 20 February 2020

ID: G00466751

Analyst(s): Akshay Jhawar, Philip Allega, Ed Gabrys

Summary

Communicating the EA value proposition and retaining support from leadership teams is a challenge. To gain stakeholder engagement in the value proposition of EA, enterprise architecture and technology innovation leaders can use a three-act structure of storytelling.

Table Of Contents
  • Key Challenges

Introduction

  • Use a Simple Three-Act Storytelling Structure to Increase Your Persuasion Power

Analysis

  • Act 1: Establish a Setting — Match a Future Vision to Opportunities
  • Act 2: Introduce Tension — Make the Consumer of EA Advice the Hero of the Story
  • Act 3: Establish a New Normal — Help Heroes Visualize the Path to the Future
  • Relieve Stressors and Challenges With a Three-Act Story

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