Gartner Research

Leveraging Experiential Content in the Luxury Hotels Industry

Published: 20 February 2020

ID: G00714866

Analyst(s): Digital Performance Benchmarks Team

Summary

Luxury hotels must leverage experiential content on their sites and social media to drive bookings. They must integrate a reservation option for experiences, create cohesive and detailed social media strategies, and leverage content from partners or consumers to increase reach and engagement.

Table Of Contents

Introduction

Key Recommendations

Analysis

Other Reports in this Series

Gartner Recommended Reading

Methodology

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