Gartner Research

Case Study: Customer Journey Maps to Drive Account Growth (BDC)

Published: 20 February 2020

ID: G00720784

Analyst(s): Sales Research Team

Summary

A majority of customers feel overwhelmed with organizational complexity and change fatigue, reducing the likelihood of account growth. This case study will help sales enablement leaders build and align content to customers’ change journeys so customers feel confident and ready to pursue growth.

Table Of Contents

Overview

Solution Highlights

Challenge

Solution Overview

Results

Recommendations

About This Research

Recommended by the Authors

Endnotes

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.