Gartner Information Technology Research

Customer Understanding and Marketing Execution Primer for 2020

Published: 21 February 2020

ID: G00718369

Analyst(s): Geoffrey Campen

Summary

Driving customers’ loyalty requires a strong brand as well as coordinated content marketing, multichannel execution and demand generation practices. This rests on marketing’s ability to understand its customers and generate insights that lead to interventions at the most critical touchpoints.

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