Gartner Research

Marketing Organization and Operations Primer for 2020

Published: 21 February 2020

ID: G00718346

Analyst(s): Christopher Ross , Ewan McIntyre , Sally Witzky

Summary

Marketing leaders must marshal and optimize resources to deliver measurable value. This is enabled by matching the marketing organization, its operations, talent, partners and capabilities to strategic goals that matter. This research provides insight and advice to help you achieve these objectives.

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