Gartner Research

Practices for Aligning Sales and Marketing to Enhance Customer Acquisition Efforts

Published: 21 February 2020

ID: G00716043

Analyst(s): Sales Research Team

Summary

Although complementary in their intended roles, sales and marketing are liable to forgo value through synergy by operating independently. This research helps executive sales leaders identify ways in which they can improve customer acquisition efforts through improved collaboration with marketing.

Table Of Contents

Overview

Conclusion

About This Research

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