Gartner Information Technology Research

Show, Nudge and Augment Customers to Engage in New Societal Ecosystems

Published: 21 February 2020

ID: G00461796

Analyst(s): Alistair Newton, Laurie Shotton

Summary

Integrating autonomous technology into everyday living will accelerate the rise of customer-driven societal ecosystems. CIOs will have unprecedented chances to help create new business models and customer propositions by understanding and unbundling the component technologies and data flows.

Table Of Contents

Analysis

  • Shift Your Enterprise Thinking to Embrace New Data-Driven Business and Service Propositions
  • Map Engagement Levels and Variables to Create Customer Propositions
    • Identifying and Developing Capabilities That Support Customer Propositions
  • Put the Framework Into Practice: Two Examples
    • Customer-Societal Proposition Example No. 1: Help Me Manage My Home or Business Premises
    • Customer-Societal Proposition Example No. 2: Make Me More Socially and Environmentally Aware
  • Conclusion

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