Gartner Research

Using Situational Awareness to Motivate Product Management Teams

Published: 21 February 2020

ID: G00466280

Analyst(s): Emil Berthelsen , John Kostoulas


Growth and innovation based on products and services should drive companies to invest in motivated product management teams and individuals. Without complementing existing motivational tools with techniques around situational awareness and flexibility, product managers place a risk on this growth.

Table Of Contents
  • Key Challenges



  • Implement a Situational Awareness Approach
  • Instill a Mindset of Flexibility

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