Gartner Information Technology Research

Conversational UI Adoption Data for Tech CEOs to Target Key Segments

Published: 21 February 2020

ID: G00414731

Analyst(s): Annette Jump


Conversational UI adoption is expanding, especially in services, finance and manufacturing, while other verticals still seek justifiable use cases. Tech CEOs must look beyond basic chatbot use and cater to the compelling use cases that push prospects past their buying objections.

Table Of Contents


  • Basic Technology Description
    • Example Technologies
  • Overall Summary of Data and Findings
  • Industry Adoption Trends
    • Primary Findings: CUIs Are Widely Adopted in Services and Expanding in Media and Communications
    • Near-Term Impact: Adopt More Advanced NLP Frameworks
  • Company Size Adoption Trends
    • Primary Findings: XX-Large Companies Are Leading CUI Adoption
    • Near-Term Impact: Add Voice to the CUI Product Roadmap
  • Adoption Trends by Respondent Role
    • Primary Findings: Nearly 50% of Interest in CUI Is Coming From Business and Senior Executives
    • Near-Term Impact: Target Business Leaders Personas

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