Gartner Research

A Tech CEO Guide to Company Core Values

Published: 21 February 2020

ID: G00466229

Analyst(s): Mark Petty , Mark Wesker


Company values are a cornerstone of company culture. Tech CEOs must discover, communicate and lead values that elicit change and amplify the behaviors they seek. When well-defined, company values can transform an organization while laying a foundation for growth.

Table Of Contents
  • Key Challenges


  • Discover Your Company Values
  • Communicate Your Company Core Values
  • Reinforce and Reward the Behaviors You Seek From Your Core Values
  • Exemplify Your Core Values

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