Gartner Information Technology Research

Marketing Leadership and Strategy Primer for 2020

Published: 21 February 2020

ID: G00718359

Analyst(s): Ewan McIntyre , Kitior Ngu, Christopher Ross

Summary

CMOs must build and enact a plan that corrals resources and capabilities to deliver measurable results now, while delivering transformations, innovations and brand experiences to sustain future growth. Our research on marketing leadership and strategy helps CMOs succeed in an ever-challenging role.

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